Feature Article: Understanding the Critical Difference Between Macro Threats and Threat Signatures
In our work at Britten Coyne Partners, we focus on helping clients anticipate, accurately assess, and adapt in time to emerging threats that could become existential – i.e., they could put the survival of the organization at risk.
We think of these threats as existing in three increasingly challenging realms, which you can visualize as three concentric circles. The innermost is the realm of risk, where the nature of a threat is well understood, including its range of possible outcomes and affects, and the probability of their occurrence. Because they can be assessed using traditional frequentist statistics, these threats seem easy to price and hedge, via insurance or derivative contracts. Yet as Long Term Capital Management demonstrated, they can still be existential, for example, because they are poorly modeled or if a hedge counterparty defaults.
A far larger circle encompasses the realm of uncertainty, in which some combination of a threat’s possible outcomes, affects, and probabilities is poorly understood. The challenge posed by uncertainty was famously described by Frank Knight in his 1921 book, “Risk, Uncertainty, and Profit.” Quantitatively, uncertainty is usually assessed using Bayesian statistics, in which probability represents not the historical frequency of a phenomenon’s occurrence, but rather an observer’s subjective belief that it will occur in the future, and the consequences it will have. The basis for such beliefs ranges from intuition, to copying the beliefs of others, to more sophisticated approaches to evaluating and weighing relevant evidence (e.g., Dempster-Shafer or Baconian methods).
The far larger circle, whose true dimensions are unknowable, is the realm of ignorance (both individual and organizational). Chapter 12 of John Maynard Keynes’ 1936 book on “The General Theory of Employment, Interest, and Money” is still one of the best descriptions to how we make decisions in the face of ignorance, and the fragility of the assumptions (“conventions”) that underlie them. As Keynes wrote:
“The state of long-term expectation, upon which our decisions are based, does not solely depend, therefore, on the most probable forecast we can make. It also depends on the confidence with which we make this forecast — on how highly we rate the likelihood of our best forecast turning out quite wrong. If we expect large changes but are very uncertain as to what precise form these changes will take, then our confidence will be weak. The state of confidence, as they term it, is a matter to which practical men always pay the closest and most anxious attention. But economists have not analysed it carefully and have been content, as a rule, to discuss it in general terms…
“The outstanding fact is the extreme precariousness of the basis of knowledge on which our estimates of prospective yield have to be made. Our knowledge of the factors which will govern the yield of an investment some years hence is usually very slight and often negligible. If we speak frankly, we have to admit that our basis of knowledge for estimating the yield ten years hence of a railway, a copper mine, a textile factory, the goodwill of a patent medicine, an Atlantic liner, a building in the City of London amounts to little and sometimes to nothing; or even five years hence. In fact, those who seriously attempt to make any such estimate are often so much in the minority that their behaviour does not govern the market.
“In practice we have tacitly agreed, as a rule, to fall back on what is, in truth, a convention. The essence of this convention — though it does not, of course, work out quite so simply — lies in assuming that the existing state of affairs will continue indefinitely, except in so far as we have specific reasons to expect a change. This does not mean that we really believe that the existing state of affairs will continue indefinitely. We know from extensive experience that this is most unlikely. The actual results of an investment over a long term of years very seldom agree with the initial expectation. Nor can we rationalise our behaviour by arguing that to a man in a state of ignorance errors in either direction are equally probable, so that there remains a mean actuarial expectation based on equi-probabilities. For it can easily be shown that the assumption of arithmetically equal probabilities based on a state of ignorance leads to absurdities. We are assuming, in effect, that the existing market valuation, however arrived at, is uniquely correct in relation to our existing knowledge of the facts which will influence the yield of the investment, and that it will only change in proportion to changes in this knowledge; though, philosophically speaking it cannot be uniquely correct, since our existing knowledge does not provide a sufficient basis for a calculated mathematical expectation. In point of fact, all sorts of considerations enter into the market valuation which are in no way relevant to the prospective yield…”
“A conventional valuation which is established as the outcome of the mass psychology of a large number of ignorant individuals is liable to change violently as the result of a sudden fluctuation of opinion due to factors which do not really make much difference to the prospective yield; since there will be no strong roots of conviction to hold it steady. In abnormal times in particular, when the hypothesis of an indefinite continuance of the existing state of affairs is less plausible than usual even though there are no express grounds to anticipate a definite change, the market will be subject to waves of optimistic and pessimistic sentiment, which are unreasoning and yet in a sense legitimate where no solid basis exists for a reasonable calculation…”
“Thus the professional investor is forced to concern himself with the anticipation of impending changes, in the news or in the atmosphere, of the kind by which experience shows that the mass psychology of the market is most influenced.”
As Keynes noted, in the face of uncertainty and ignorance, our capacity for anticipation is critical.
Our methodology decomposes anticipation into four challenges, as shown the following matrix: